An AI implementation practice built on engineering discipline
Geaux Digital Media helps Louisiana small businesses implement practical AI workflows that are defined, validated, and measured before they scale. We are not an AI vendor. We are an implementation practice with a process.
Four principles that govern every engagement
These are not aspirational values. They are operational constraints that shape every workflow review, every sprint design, and every scale-or-stop decision.
Workflow-first
Every engagement begins with workflow discovery. The model is never selected before the workflow is defined and the bottleneck is identified.
Validation-required
No AI output goes to production without written acceptance criteria and a 20-case validation pass. Human approval points are documented before launch.
Measurement-gated
Every sprint has a quantitative metric. Scale decisions are based on documented evidence, not instinct.
Scope-limited
We implement one workflow at a time. Broad AI transformation packages that have not been scoped to a specific bottleneck are not what we do.
What this practice will not do
Clarity about what we do not do is as important as what we do. These constraints exist to protect the quality of every implementation.
- ✕Recommend automating any workflow that has not been defined and bottleneck-mapped first
- ✕Sell AI tools as the strategy. Tools are components, not outcomes
- ✕Promise outcomes that cannot be validated against measurable criteria
- ✕Replace human judgment in high-risk customer-facing or revenue-affecting decisions
- ✕Scale a workflow before a validation pass has been completed and documented
- ✕Deliver a strategy deck in place of a working prototype with acceptance criteria
Brent Dorsey
Brent founded Geaux Digital Media to bring safety-critical engineering discipline to AI implementation for Louisiana small businesses. His background is in mission-critical systems: ten years in the United States Marine Corps managing electronics and communications systems, followed by twelve-plus years building avionics software certified under DO-178C for programs at Boeing, GE Aviation, BAE Systems, and RTX.
DO-178C certification work demands defined workflows, written acceptance criteria, validated outputs, and measurement before anything is deployed. That same discipline drives every engagement at Geaux Digital Media. It is not theoretical. It is what produces implementations that survive contact with real operations.
Brent is also a Senior Systems and Software Engineer at Performance Software Corporation in Metairie, Louisiana, where he applies AI to certified engineering workflows for verification, validation, and documentation. That ongoing practitioner context informs what the practice recommends and what it does not.
Engineering background
- 10 years, United States Marine Corps
- Mission-critical electronics and communications
- 12+ years DO-178C avionics software certification
- Boeing, GE Aviation, BAE Systems, RTX
- Test planning, verification, and validation
- AI inside certified engineering processes
“The discipline that makes safety-critical software trustworthy maps directly onto small-business AI implementation: define the workflow, constrain the tool, validate the output, measure the result.”
Contact
- Email: brent.dorsey@geauxdigitalmedia.com
- Phone: 985-788-8387
- Location: Greater New Orleans / Northshore, LA
Ready to see if your workflow is ready for AI?
Describe the workflow and the bottleneck. We will review it and respond with a practical recommendation, or tell you it is not yet ready to automate.